Case Study

How We Helped Airnet Travels Enter
The Indian Market

Empowering a B2C travel brand to thrive digitally and connect meaningfully with Indian travelers

How House of Rep Helped Airnet Travels Succeed in the Indian Market

Airnet Travels is a B2C travel agency focused on leisure travel, providing personalized vacation experiences, international tour packages, and custom itineraries for Indian travelers. With a commitment to exceptional service and competitive pricing, they sought to enhance their digital presence in a competitive market.

Target Market

Indian consumers seeking leisure travel experiences, particularly families and young professionals looking for international vacations and domestic getaways.

Solution

A comprehensive digital marketing strategy focusing on social media growth, content development, SEO optimization, and targeted advertising campaigns.

Goal

Increase brand visibility, website traffic, social media engagement, and ultimately drive higher booking inquiries and conversion rates.

The Challenge

Breaking Through Digital Visibility Barriers

Despite offering exceptional travel services, Airnet Travels faced significant challenges in establishing a meaningful digital presence. The competitive landscape of India's travel market created barriers that limited their ability to reach potential customers effectively.
Their digital marketing efforts lacked strategy and consistency, resulting in limited online visibility, poor engagement rates, and missed opportunities for customer acquisition.

Market Barriers Illustration

Limited Visibility

Minimal social media presence and engagement in key target markets

Market Access

Difficulty standing out in a crowded travel market

Digital Performance

Underperforming website metrics

Our Approach

Multi-Channel Growth Strategy

Social Media Strategy

Developed a consistent social media calendar with optimized hashtags and travel-driven content themes to drive visibility.

Increased Instagram followers by 200%

Paid Advertising

Implemented targeted ad campaigns on Meta and Google platforms focusing on high-intent travel keywords.

5,000+ qualified leads
reached

SEO Optimization

Enhanced website landing pages with travel-specific keywords and improved site performance.

28% improvement in search rankings

Event Marketing

Curated and hosted targeted customer meetups and industry workshops to build brand authority and generate direct consumer interest.

200+ inquiries generated through events
Key Results
200%
Social Media Growth
Increase in follower base and engagement through strategic content
125%
Website Traffic Increase
Growth in monthly visits through SEO and ad campaigns
95%
Booking Inquiry Growth
Increase in qualified leads and booking requests
45%
Audience Demographic Expansion
Broadened customer base beyond metro cities.
32%
Conversion Rate Improvement
Higher conversion from website visits to inquiries
78%
Brand Engagement Growth
Increase in social media engagement and interactions
Client Testimonial

Partnership Impact

Gurjit Singh
Founder, Director, Airnet Travels

"House of Rep's strategic approach to digital marketing has been transformative for our business. Their deep understanding of the travel industry and Indian market dynamics helped us connect with our target audience more effectively.

Their commitment to measurable results and industry expertise made them true growth partners in our success story.”

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